Mazda RX-8 and three generations of RX-7 with a rotary engine has long circulated in the market. With the 1.3L engine is equipped twin-motor, the rotary engine produces power 232 HP at 8500 rpm.
Unfortunately, sales were less enthusiastic and only sold 1134 units last year, down 49 percent compared to 2009. Even until last July, the marketing down another 21 percent.
In fact, the RX-8 now has a price of U.S. $ 27,590 (including freight), sales had reached 23,690 units in 2004.Tapi, the first generation RX7 never exceeded 50,000 units in the 1980s.
Interesting Mazda RX-8 of the European market last year due to failing to meet emission standards. According to sources from within, without any demand from Europe, can not sell the Mazda RX-8. Then, the exports of Japan is very difficult due to the strengthening of the yen against the dollar, making the Mazda suffered operating losses in North America from April to June almost tripled.
Step Mazda rotary engine pulled from the American market is not for the first time. In 1995, they’ve pulled the RX-7 to 2003 and returned to the show room with the RX-8 model.
Is the Mazda rotary engine era over? according to the source of Hiroshima, the Mazda engineers are preparing the next generation rotary 1.6L capacity with 16X code with specifications lower emissions and fuel consumption more efficient.