“That is, although the innovation of technology, MCH care about the environment,” said Marketing Director of PT KIA Mobil Indonesia Hartanto Sukmono the launch of the Kia booth in the arena JIExpo Kemayoran, Jakarta, yesterday. Hence, the Kia Optima Hybrid concept car brought as a concrete manifestation. Optima first introduced in Los Angeles late last year using the full parallel hybrid system.
Optima Hybrid has two sources of propulsion, fusion 2.4-liter gasoline engine and electric motor using a hi-voltage batteries so that when accelerate from 0-100 kilometers per hour can be reached in 9.2 seconds with a maximum speed of 195 km / hour.
Hartanto added, the overall concept of eco-friendly KIA affect KIA booth design this time. However, MCH still consider young people’s tastes as the largest consumers. “We are very concerned about young people and young consumers as part of Kia’s largest customer is young,” he said.